Apple stores' Genius Bar to feature Pan Galactic Gargle Blasters

"The best drink in existence at the best store in existence."

May 19, 2001
By Jeremy Borger

While no new products were annouced today at the opening of Apple Computer's first two retail stores in Glendale, CA, and McLean, VA, customers did get a surprise when they walked up to the "Genius Bar".

In addition to having a Mac Genius on staff at all times to answer all your Mac-related questions, the Mac Genius will also be serving Pan Galactic Gargle Blasters.

"We wanted the best drink in existence at the best store in existence," said Ron Johnson, head of Apple's retail operation.

Invented by Zaphod Beeblebrox, the Pan Galactic Gargle Blaster is made from Ol' Janx Spirit, water from the seas of Santraginus V, Arcturan Mega-gin, Fallian marsh gas, Qualactin Hypermint extract, the tooth of an Algolian Suntiger, Zamphuor, and an olive.

Great as the drink may be, some customers expressed concern about consuming a drink in the Apple Store which, according to the Hitchhikers' Guide to the Galaxy, is like "having your brains smashed out by a slice of lemon wrapped round a large gold brick."

"I think that the Apple Store is a more upscale, dignified place to shop," said one customer. "If I wanted to get sloppy drunk, I'd go to Gateway Country."

One mother was concerned about the message this would send to children. "You have kids playing on iMacs right by the Genius Bar," said Ruth Linek. "Are fathers going to come in and say, 'Here, Suzy, go play on the Blue Dalmation while daddy gets s***-faced at the Genius Bar.' I think it's a bad idea."

Johnson made it clear that the Pan Galactic Gargle Blasters being served during regular business hours was just for opening day. Normally, the Genius Bar will stay open an hour after the rest of the store closes and the porno filters are taken off the Internet connection. Children will not be exposed to their parents getting smashed.

"Don't panic," he said.

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